Recent TIME Article on Home Ownership
If you read magazines you might have stumbled across the recent issue of TIME magazine and their headline, “Rethinking Home Ownership”. If you have not read this yet you can click here (http://www.time.com/time/business/article/0,8599,2013684,00.html) and read it – but figure all the same that some of your clients, contacts and general database have already taken a look at this.
The article itself takes on the point that it indicates in the title “The Case Against Home Ownership”. It is one sided. It is not an equal weighing of Good vs. Bad of home ownership… it sets out to do one thing and that is to make a case against owning a home.
If you (the experienced real estate professional) read this article – there are a number of things that you are going to scratch your head about and say, “huh… interesting point BUT…” Again, this article is NOT written to explore those points or put together a democratic trail between them. It is written (almost assuming the reader ALREADY knows the benefits of owning a home) to explore the down sides that many don’t necessarily look at. In the broad scale of things, it’s a good read and makes some very interesting points. It’s good for us to understand these things so that we can begin to formulate 1) responses to some of the questions and 2) to identify some of the factors in those clients that might NOT make them good candidates for home ownership.
As many of you know, I am a HUGE proponent of Steve Harney and his blog www.KeepingCurrentMatters.com. I believe that not only should all of you subscribe to his blog and receive updates from it in your inbox, but also that his paid service of $19.99/mo. Is some of the best money you could spend on your business. Below is a response that Steve wrote on the TIME article and pulled fact from fiction on some of the points that they tried to make. I think that it’s a good read for everyone.
We all understand that this is a difficult time for those in real estate… both consumers and agents alike. However, your job above all else, is to become the Trusted Advisor of those closest to you and choosing you to represent them. That means that you are responsible for being able to decipher fact from fiction and opinion from proof. There are many conflicting headlines out there today published by everyone from trusted sources like Wall Street Journal, CNN and many others. Your job is to sift through this material and create KNOWLEDGE from the DATA presented. Only by creating this knowledge and providing it objectively to your clients can you truly assist in their decision to buy, sell or invest in real estate.
To further show this example of “conflicting headlines” here is a recent article from the Wall Street Journal discussing “10 Reasons to Buy a Home”. http://online.wsj.com/article_email/SB10001424052748703376504575492023471133674-lMyQjAxMTAwMDEwNzExNDcyWj.html
The long and short of it is that your clients and those closest to you are looking to YOU, the professional, in this unsure time for guidance. By reading this type of information and formulating educated objections and support to the matter discussed, you are not only providing exemplary service to your clients, you are serving as a Trusted Advisor in this incredibly important part of their life-investment strategy.
Keep up the good work,
Matt
From: Keeping Current Matters [mailto:kcmcrew@gmail.com]
Sent: Friday, September 17, 2010 8:20 AM
To: Matthew.Dollinger@gmail.com
Subject: KCM Blog
http://kcmblog.com)">KCM Blog
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Time Magazine: As Wrong Today as They Were in 2005 Posted: 17 Sep 2010 04:00 AM PDT
The webpage title for the online version of the article was After Housing Bubble, the Dark Side of Homeowner Dreams. The actual article title on the internet was The Case Against Homeownership. It is rather easy to guess the tone of the article with phrases such as “no longer make economic sense”, “the dark side” and “the case against”. The article was rather negative. Did Time prove its point? I think not. They attempt to undo decades of research about the benefits of homeownership with one sentence, no research defending their position and a cute little dismissal of the actual research that had already been done. First, they made a rather bold proclamation:
Mixed? That claim caught my attention. I have read and reported on research which has established the benefits of homeownership. I was genuinely interested in learning of the research done that refutes this argument. Here is Time’s ‘evidence’:
Is Time using the findings of a study proving the benefits of homeownership to try and disprove that same study? Where are the ‘mixed’ findings showing homeownership has no benefits? That’s what they claimed to have!
Again, they are simply arguing a miniscule point of an extensive research paper that proves the benefits of homeownership. Where is their research, their study, their expert testimony disproving this study’s results? They gave none because there is none. Time finishes this argument with a condescending note:
Homeownership is not about gardening. It is so much more than that. I find it hard to believe that Time does not realize that.
2005 Cover The cover of a Time issue in 2005 was titled Home, $weet, Home. In that article, they talked about the financial benefits of homeownership. That article was a much better piece of journalism which tackled both sides of the issue. However, they left the reader feeling as though they would be left out of future financial fortunes if they didn’t buy a home then. They did this with statements like this which appeared in the 2005 article: “You shouldn’t get the impression that you can make six figures in real estate by snapping your fingers. Just ask Max Kaiser. It once took him a whole hour.” Bottom LineIn 2005, immediately before the housing bubble burst, Time suggested that owning a home might make financial sense. Thay dedicated a cover story to it. Time magazine got it wrong in 2005. Time magazine also got it wrong last week. |
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Time Magazine’s cover story last week was titled 